Digital Marketing Specialist

Colombo, Sri Lanka

Full time

About the Job

Serendib Systems is a Software Development agency with teams in Australia and Sri Lanka. We operate with a startup culture that is open and collaborative. We have multiple global products used by thousands of users every day and we strive to improve them continuously. We are seeking a result-driven social media junkie to design and execute our digital marketing strategies and continue to increase our brand awareness. You will be working directly with the product owners of the business.

  • Develop, implement and optimize digital marketing strategies to deliver on broader marketing and business strategic goals
  • Work in unison with the Product team to align digital marketing strategies with the product roadmap
  • Monitor web traffic, analytics and digital metrics and implement actionable data-driven strategies
  • Work in unison with the designing team and deliver content to all the digital marketing channels including our websites, email marketing and social media accounts (Facebook, Instagram, LinkedIn)
  • Manage and improve online content with a strong emphasis on SEO and Google Analytics
  • Track, monitor and report on the performance of all digital marketing campaigns
  • Two+ years experience working closely with social media platforms (Facebook, Instagram, LinkedIn, YouTube) – including fan acquisition, paid and organic campaign management and optimisation, content creation and reporting
  • Data-driven individual with an ability to derive insights and make recommendations
  • Exceptional knowledge of digital marketing best practices
  • Experienced in Google Analytics, SEO/SEM Google AdWords, and social tools including Facebook Ads Manager
  • Tertiary qualification or relevant experience in Digital Marketing, e-commerce or Business
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